Project Description

Copy and Content for Social Media

One Cent Ween

The photo captions for One Cent Ween are light-hearted and fun, utilizing puns, wordplay, and emojis to create viewer interest.
Written for audiences of all ages, they are hashtag-heavy to draw traffic and sometimes even written from the perspective of Penny the dog.

I’m so behind on posting photos 🫠 Here is my elegant worm attending @mini_coco_chanel’s Breakfast at Tiffany’s birthday pawty at @bldhtx back in October 💍🤍🎂 #breakfastattiffanys #latergram #bldhtx ...

Who else hates putting clothes away? 🧺🙋🏻‍♀️😒 #laundryday #wormlife #todolisttuesday ...

Penny has her house all ready for trick-or-treaters! Happy #halloweenie – hope it’s a sweet one! 🍭🧡🍫 #trickortreat #halloweencandy ...

My beautiful bb 💕 #dachshundlove ...

It’s the Friday before Halloween… who’s ready to get spooky? 🎃👻🔮 #halloweenie #cutedog #halloween #dachshund ...

I know which pumpkin I’m picking!! 😍🎃🧡 Happy Friday, furiends! #tgif #fridayfeeling #pumpkinpatch ...

Which wild thing would you rather encounter? 🦁🐻🐰🦄? #wildwednesday #wildthing #pandaloon ...

Just a couple of happy halloweenies here for your Saturday smiles 🤕😝👹 #trickortreat #halloweenhouse #sunsouttonguesout ...

Stop by Penny’s Potion Parlor for a spell on this wonderful #witchywednesday ☠️🌿🔮✨

#witchyween #wcw #magicpotion #witchlife #halloweenie #womancrushwednesday
...

We go together like watermelon lemonade and a hot summer day! 🍋❤️🍉 #besties #galpals #tonguesout #sassywoof ...

RAWR it’s finally Friday! 🐆🐾 This lil leopard lady hopes you all have a wildly wonderful weekend! 🤎 #tgif #leopardlove #rawr #cheetahgirl

PS – use code PENNY to save on this cute harness and so many other awesome things at @sassywoof 🛍
...

Happy birthday sweet Pen Pal 🎂💗🌸🎉

Figured Penny’s 5th birthday was a good time to try making a reel! I didn’t have the idea until after I’d posted all the stories without saving plain versions of the videos. Oh well, I’ll try taking raw footage next time! 😅

#birthdaygirl #dachshund #libraseason
...

My baby angel worm is 5 today! 🎂💗🌸 She is the sweetest, friendliest, smartest, snuggliest little teddy bear and I’m beyond grateful to have her in my life 💗 #birthdaygirl #5yearsold ...

This little pumpkin turns 5 tomorrow! 🥳🎃🎉 #libraseason #pumpkinpatch ...

Penny wants you all to know that this is what she would’ve worn to the @ladygaga concert tonight if her mother had been ✨considerate✨ enough to invite her 🙄💖🌸 #littlemonster #ladygaga #chromaticaball ...

Penny is très excited to be out enjoying some of our first fall weather – she’s pretending she’s in Paris and it’s working 🥖🇫🇷✨ #pennyinparis #brasserie19 #fridayvibes ...

Happy #nationaldogday to my precious loaf of love ❤️ I couldn’t do life without you, baby girl! 🐶🌭🥰 #girlsbestfriend #loveofmylife ...

Interactive Instagram Story Templates

I created several Instagram story templates, which led in large part to this account’s success. Users are able to screenshot these templates and fill them out in their own Instagram stories before sharing the blank versions with their followers. Because my username is on every single template, traffic is constantly being driven back to my page. To see the full library of One Cent Ween story templates, please click here.

Interactive Instagram story templates can be made for almost any brand, event, product, or occasion and are a fantastic way to get other users to promote your account for you. The templates I created for One Cent Ween well over a year ago are still in circulation today.

Phantom Lighting

The photo captions for Phantom Lighting are professional in nature, written with lofty, artistic language and impeccable grammar.
There are no emojis or hashtags used in the captions, which puts more emphasis on the descriptive quality of the words themselves.

Bask in the glow of the intersection between cabinet and cove lighting. Phantom Lighting works with some of Houston’s top builders, designers, and architects to create stunning scenes such as this private living area in Houston’s #riceuniversity neighborhood. What can we light for you? ...

Can you spot the light source? This piece of art is illuminated against a black wall with a Phantom Remodeler LED framing projector. Our projectors are discreetly hidden in the ceiling so that you see the light, not the fixture! ...

Check out this Surface Mount projector in action – one projector is utilizing our custom cut template masking method to illuminate all six pieces of art! Our LED Surface Mount projector is perfect for vaulted ceilings or atypical installations. What can we light for you? ...

Have you been to an immersive art projection experience? Here is a photo from the Monet exhibit in Houston! Our projectors are for lighting and not motion, but we’re always amazed at the ways different types of projectors can create art! #immersivemonet ...

For today’s #fridayfind, we’re admiring this beautiful crystal chandelier in the lobby of Hotel ZaZa in Houston’s museum district. #tgif ...

Check out this beautiful home office designed by @donna_vining in River Oaks. Besides the gorgeous Phantom shelf lighting of course, the @kevinboxstudio sculpture on the desk is our favorite piece! What can we light for you? ...

Art like this needs no caption – but it does need the custom-cut glow of a Phantom optical framing projector. Our projectors include a hand cut brass template framing option for unique sculptural pieces. Can you imagine how much different this piece would look if it were washed in a big oval of light? ...

We hope your weekend is as fun and colorful as this gorgeous painting by Jim Rabby! Don’t you love how it glows in the light of a Phantom contour projector? #tgif ...

Hope your weekend’s looking up! This week’s #fridayfind comes to you from below the fantastic chandelier in the lobby of the building that houses Mister A’s Restaurant in San Diego. ...

The subjectivity of art is what makes it so fascinating to work with. Whatever feelings this painting might evoke as you walk down the stairs at night, we can all agree it looks fantastic in the glow of a Phantom contour projector! What can we light for you? ...

It’s Friday, go ahead and let your hair down! #tgif #fridayfeeling ...

Proper art lighting is the cherry on top of the design sundae – it brings together the whole room! What can we light for you? ...

This felt like the perfect art piece to post in honor of a great @rodeohouston season! Which concert(s) did you see this year? #houstonrodeo #rodeohouston ...

You don’t have to live in Texas to get that BIG Phantom Lighting difference! These SM series optical framing projectors are headed from our factory in Houston to their new home in California. What can we light for you? ...

Phantom shelf and cove lighting systems create a permanent golden hour in this library, making it the perfect place for a cat nap! What can we light for you? ...

Proper art lighting enhances the vibrancy of colors – just look how this piece by @christianjequel pops off the wall! What can we light for you? ...

It’s a cold one in Houston today! Warm up with some gorgeous gold tones in this week’s #fridayfinds – a mirror and light sculpture wall at La Colombe d’Or. ...

We’re wigging out over this gorgeous retail display at a hair salon in San Diego! Builder Phil DeBono used our recessed adjustable shelf lighting system to make his client’s vision come to light. What can we light for you? ...

Some pieces of art, like this sculpture at @ellio_fineart, are enhanced by their shadows. However, if the shadows on your artwork feel distracting or intrusive, a Phantom contour framing projector is the solution for you. ...

This reflective lacquered wall would be an issue for other art lighting products, but not for Phantom. One of our LED recessed projectors is all it takes to illuminate this gorgeous #andywarhol piece with no light spillage! Focused light is one of the best to minimize reflected glare on lacquered walls.

🔎 If you zoom in on the ceiling, you can see how discreet our projectors really are. The only visible component is the small glare shield.

What can we light for you?
...

Instagram Highlight Landing Pages

Instagram profile highlights are a great place to display important information about your project or business. When you post a story on Instagram, it disappears from user view after 24 hours unless it is saved into a highlight on your profile. These highlights are displayed in tiny circles under your bio and contact information.

Highlights are also perfect for displaying additional information that you can’t fit in your bio or don’t want to display within your feed, like an FAQ or Behind-the-Scenes section. They are also a perfect location for collections of related stories, like from a company event or specific project.

I specialize in making landing pages for Instagram profile highlights containing iconography that fits seamlessly into this format. This way your audience doesn’t waste any time clicking through before they get to the information that you want them to see.