Project Description

Copy and Content for Social Media

One Cent Ween

The photo captions for One Cent Ween are light-hearted and fun, utilizing puns, wordplay, and emojis to create viewer interest.
Written for audiences of all ages, they are hashtag-heavy to draw traffic and sometimes even written from the perspective of Penny the dog.

Happy birthday maaahm, I lub you so much ❤️ #29andfeelingfine #birthdaygirl ...

Fire album dropping soon, stay tuned 🔥 #squadgoals #ganggang #oscarandhis2cents ...

Stop and smell the flowers – but be sure to ask them if they’ve been vaccinated first 🌸🌼🌹 #thisis2022 #flowerchild #pandemiclife ...

New Year, new me 🍈😜 Let’s hope 2022 is the tits! #augmentedreality #enhanced #bodyodyody #newyearnewme ...

Raise a paw if you’re ready to put 2021 to bed! 👋🏻😴💤 #nye #newyearseve #pajamaparty ...

The three wise weens have followed the North Star to get to you. They have gifted you the present of their presence. Now pls gib them treatos.

Merry Christmas, everyone!! 🎅🏻🎄🎁✨ #christmasday #merrymerry
...

🎶 O Christmas Ween, O Christmas Ween, how fluffy are your branches 🎶🎄🎁 #happypawlidays #christmastree #nutcracker ...

Grinch feet, Santa spirit 🎅🏻💚✨ #thegrinch #santababy #happypawlidays ...

What do you think Penny asked Santa for this year? 🎅🏻🎁🎄 #santababy #santapaws #almostchristmas ...

Christmas shopping can be exhausting, but at @naturalpawz, it doesn’t have to be difficult! 🎁 Get everything you need for your dogs & cats this holiday season in one place – they have all the best brands, plus a grooming salon to get your pup ready for their Christmas picture! 🎅🏻🎄🐶 #naturalpawz #christmasshopping #santapaws

🥸 Items in cart are for decorative purposes only
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These are our new furiends, Fred & Twyla! Fred (👈🏻) is a larger, less fluffy version of Penny; Twyla (👉🏻) just turned 1, so she’s still figuring out this whole modeling thing 🤣 #newfriends #weenteam #houstonweens ...

Every Houstonian’s face when the weather is nice 😌🥴😋 Happy December, furiends!

Use code PENNY for a discount on this precious holiday set from @sassywoof 🎅🏻 #tot #sassywoof #pawlidays
...

Happy Thanksgiving, furiends! Hope you have a lovely day 🍂🍗🌽✨ #turkeyday #rebeldawg ...

Happy #tongueouttuesday furiends 😝👅🤪 #tot #houston #prettypenny ...

To the chimkin store please! 🚘🍗💁🏻‍♀️ #drivingmisspenny #copilot #alwayshungry ...

Henlo, I come in peace and also in search of snacks 🚀👽✌🏻 #halloween #alien #spacesausage #outofthisworld ...

My precious little pumpkin loaf 🎃🍞🧡 #halloween #spookyseason #schoolpictures ...

It’s almost #halloweenie and Penny doesn’t even have a costume yet 🙈 What should she dress up as this year? 🎃👻🤡 #halloween #pumpkin ...

Interactive Instagram Story Templates

I created several Instagram story templates, which led in large part to this account’s success. Users are able to screenshot these templates and fill them out in their own Instagram stories before sharing the blank versions with their followers. Because my username is on every single template, traffic is constantly being driven back to my page. To see the full library of One Cent Ween story templates, please click here.

Interactive Instagram story templates can be made for almost any brand, event, product, or occasion and are a fantastic way to get other users to promote your account for you. The templates I created for One Cent Ween well over a year ago are still in circulation today.

Phantom Lighting

The photo captions for Phantom Lighting are professional in nature, written with lofty, artistic language and impeccable grammar.
There are no emojis or hashtags used in the captions, which puts more emphasis on the descriptive quality of the words themselves.

This reflective lacquered wall would be an issue for other art lighting products, but not for Phantom. One of our LED recessed projectors is all it takes to illuminate this gorgeous #andywarhol piece with no light spillage! Focused light is one of the best to minimize reflected glare on lacquered walls.

🔎 If you zoom in on the ceiling, you can see how discreet our projectors really are. The only visible component is the small glare shield.

What can we light for you?
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Add intrigue to your coffered ceilings with Phantom LED cove lighting. This residence in League City required over 200 pieces of custom-fabricated trim to achieve such a distinguished result.

🛠 Installation by @illuminations_lighting_design
...

Brighten up your holiday decor with Phantom Contour Projectors for your artwork ✨ ...

Friday isn’t over just yet – this week’s #fridayfind is a gorgeous light sculpture in Boston, where our owner is currently on vacation. Have a great weekend! #tgif ...

Illuminating three paintings with one fixture is what we call a triple threat! With Phantom’s optical framing projectors, you can choose between masking methods to achieve the perfect design. What can we light for you? ...

Make your art the brightest screen in the room with a Phantom projector! Our art lighting systems make your artwork appear to glow from within, adding dimension and character that is sure to wow your guests! What can we light for you? ...

Happy Labor Day to everyone that has worked hard to build and sustain this country! 🇺🇸 Our tireless fabricator, Alex, isn’t pictured here in the Phantom shop because he’s enjoying a well-deserved day off with his family. We hope you all are doing the same! #laborday #longweekend ...

Are you still working from home? If so, upgrade your office with a Phantom Contour Projector! You’ll see your art in a whole new light – and with no spillage onto the wall behind it! #wfh #jobesystems ...

Today’s #fridayfind is this gorgeous LED sculpture at The Driscoll in Houston, TX. We hope you all have a great weekend! #tgif ...

A little #behindthescenes action from the Phantom factory! If you’re in need of discreet LED cabinet lighting, you’ve come to the right place. What can we light for you? ...

Happy birthday to our founder, president, and fearless leader, Tom! Thanks for everything you’ve done to illuminate our homes and our lives! ...

Today on #fridayfinds, we’re flying into the SLC international airport to admire this beautiful LED arrangement. We love how the red downlights interact with the sculpture on the wall to create a pleasant experience for travelers. ...

Bring your art collection into focus with Phantom LED optical framing projectors, which illuminate art without spilling light onto the wall. What can we light for you? ...

Today on #fridayfinds, we’re admiring this massive kinetic light sculpture hanging in the lobby of Williams Tower, one of Houston’s most iconic buildings. ...

This office bookcase display was illuminated over a decade ago with Phantom’s Classic cabinet lighting system. We recently had the pleasure of updating all the bulbs to LED festoons so this homeowner can enjoy his lighting for decades to come! If you’re interested in the cost and energy-saving benefits of switching to LED, give us a call! ...

Today we remember and celebrate the brave Americans who made the ultimate sacrifice for our freedom 🇺🇸 #memorialday ...

I’ve decided to start a new series called #fridayfinds, where I post photos I’ve taken of lighting-related inspiration. First up is this breathtaking chandelier in the lobby of the Marriott Marquis Houston hotel. ...

Happy Mother’s Day to all of the moms out there! Illuminate cherished photos of your mother with our concealed cabinet lighting systems. We hope you all have had a wonderful day full of family and love! ...

Our Classic shelf lighting system is a great way to illuminate the quiet corners of your home or office. What can we light for you? ...

A little #behindthescenes action on a rainy Friday in Houston, where we manufacture custom housings for our Contour Projector. This is a large order that’s headed out to illuminate a private art collection! What can we light for you? #madeinamerica ...

Instagram Highlight Landing Pages

Instagram profile highlights are a great place to display important information about your project or business. When you post a story on Instagram, it disappears from user view after 24 hours unless it is saved into a highlight on your profile. These highlights are displayed in tiny circles under your bio and contact information.

Highlights are also perfect for displaying additional information that you can’t fit in your bio or don’t want to display within your feed, like an FAQ or Behind-the-Scenes section. They are also a perfect location for collections of related stories, like from a company event or specific project.

I specialize in making landing pages for Instagram profile highlights containing iconography that fits seamlessly into this format. This way your audience doesn’t waste any time clicking through before they get to the information that you want them to see.