Copy and Content for Social Media
The photo captions for One Cent Ween are light-hearted and fun, utilizing puns, wordplay, and emojis to create viewer interest.
Written for audiences of all ages, they are hashtag-heavy to draw traffic and sometimes even written from the perspective of Penny the dog.
I created several Instagram story templates, which led in large part to this account’s success. Users are able to screenshot these templates and fill them out in their own Instagram stories before sharing the blank versions with their followers. Because my username is on every single template, traffic is constantly being driven back to my page. To see the full library of One Cent Ween story templates, please click here.
Interactive Instagram story templates can be made for almost any brand, event, product, or occasion and are a fantastic way to get other users to promote your account for you. The templates I created for One Cent Ween well over a year ago are still in circulation today.
The photo captions for Phantom Lighting are professional in nature, written with lofty, artistic language and impeccable grammar.
There are no emojis or hashtags used in the captions, which puts more emphasis on the descriptive quality of the words themselves.
Instagram profile highlights are a great place to display important information about your project or business. When you post a story on Instagram, it disappears from user view after 24 hours unless it is saved into a highlight on your profile. These highlights are displayed in tiny circles under your bio and contact information.
Highlights are also perfect for displaying additional information that you can’t fit in your bio or don’t want to display within your feed, like an FAQ or Behind-the-Scenes section. They are also a perfect location for collections of related stories, like from a company event or specific project.
I specialize in making landing pages for Instagram profile highlights containing iconography that fits seamlessly into this format. This way your audience doesn’t waste any time clicking through before they get to the information that you want them to see.