Project Description

Copy and Content for Social Media

One Cent Ween

The photo captions for One Cent Ween are light-hearted and fun, utilizing puns, wordplay, and emojis to create viewer interest.
Written for audiences of all ages, they are hashtag-heavy to draw traffic and sometimes even written from the perspective of Penny the dog.

My lil trio of happy sassy woofers 🥰😝 #weenteam #doxielove #latergram

Use code PENNY to save 20% on your @sassywoof order 🛍
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My face when the tequila hits 😳🍹🥴 Happy #cincodemayo everyone!! ❤️🤍💚 #salchicha #fiesta #saltyaf #notmexicanindependenceday ...

You know it’s gonna be a good #sundayfunday when you show up to the bar in the same exact outfit as your furiend! 🍺🌸 #twinning #beerswithbae #houstonweens ...

That’s my best friend, she a real bad bish, got her own money, she don’t need no men 💅🏻💰💵 #lilbaddie #barkshop #womancrushwednesday ...

Penny has some news for you that is absolutely tie-dye for! 👏🏻🎉 Four @sassywoof harnesses will be available for purchase at @petsmart starting 4/26 and this gorgeous lil pastel tie-dye number is one of them! 🍧🌸✨ #sassywoof #petsmart #sassywoofxpetsmart #pastelaesthetic ...

Happy #earthday to our only planet! We love you, Earth! 🌎🌍🌏 #hugsandkisses #planetearth #loveyourmother ...

Penny was SO happy to see her furiend Maggie today! They had fun snooting around the park together 🥰👯‍♀️ Who else misses hanging out with friends in like, crowded public spaces?! Remember parties and festivals?! 🥴😩 #sundayfunday #girlsday #dogpark ...

I’m having carpal tunnel release surgery on both hands this morning 🔪👐🏻🏥 My hands and wrists have been bothering me for a long time now, so I’m as excited as I am nervous about this surgery. I obviously won’t be able to use my phone for a while, so I’ll be taking a break from social media. Love you all and see you in a few days 🤍 #carpaltunnel ...

Lil throwback from when we used to attend big events 🙃😷 I can’t wait until life gets back to the old normal!! 🤞🏻 PS – Snag this gorgeous Aurora set for 20% off with code Penny at @sassywoof 💟 #sassywoof #amazon #treasuretruck #throwback #latergram #tot #tongueouttuesday ...

Happy Easter furiends!! 🐰💛🥕Hope you all have a 24-carrot day!! ✨ #throwback #eastersunday #goldengirl #easterbunny ...

Some-bunny’s eggs-cited for Easter tomorrow! 🐰🌷🥚💕 #easterbunny ...

Celebrate #nationalcrayonday with Penny’s free coloring pages!! 🖍🌈 Download them at the link in my bio!! #coloring #coloringpages #freebie ...

“Hey bartender, pour me up a puptini!” 🍊🍸🍑 #mondaymood #happyhour ...

Chunk gypsy 🤠💖 #junkgypsy #roundtop #prettyinpink ...

Happy St. Patty’s Day, furiends!! 🎩✨🍺🍀💚 Hope you find all the gold and don’t get pinched! 😜 Mom is feeling #greenwithenvy of everyone celebrating tonight because she’s working a double! 🙃🍻 #stpattysday ...

Who’s feeling lucky?! I cannot believe it’s already St. Patrick’s day tomorrow!! 🎩✨🍺🍀💚This year has felt both soo slow and crazy fast... does anyone agree? #stpattysday

Also, don’t you LOVE all this precious St. Patty’s day stuff from @muttropolis?? 🍀🛍 #muttropolis #luckycharms #luckoftheirish #overtherainbow
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Interactive Instagram Story Templates

I created several Instagram story templates, which led in large part to this account’s success. Users are able to screenshot these templates and fill them out in their own Instagram stories before sharing the blank versions with their followers. Because my username is on every single template, traffic is constantly being driven back to my page. To see the full library of One Cent Ween story templates, please click here.

Interactive Instagram story templates can be made for almost any brand, event, product, or occasion and are a fantastic way to get other users to promote your account for you. The templates I created for One Cent Ween well over a year ago are still in circulation today.

Phantom Lighting

The photo captions for Phantom Lighting are professional in nature, written with lofty, artistic language and impeccable grammar.
There are no emojis or hashtags used in the captions, which puts more emphasis on the descriptive quality of the words themselves.

Our Classic shelf lighting system is a great way to illuminate the quiet corners of your home or office. What can we light for you? ...

A little #behindthescenes action on a rainy Friday in Houston, where we manufacture custom housings for our Contour Projector. This is a large order that’s headed out to illuminate a private art collection! What can we light for you? #madeinamerica ...

Let a Phantom projector illuminate your artwork like the sun coming through a valley. What can we light for you? ...

Cove lighting adds dimension, character, and elegance by providing an indirect light source that showcases the unique architecture of a space. What can we light for you? ...

At Phantom, we pride ourselves on providing our clients with beautiful lighting, but sometimes natural light gives us a run for our money! ...

When you own a piece like ‘Compotier et Journal’ by Juan Gris from 1925, you might think your collection can’t get any better. Then you illuminate it with a Phantom Contour Projector and fall in love with your art all over again. ...

Good lighting becomes even more apparent in darker rooms. Enjoy the subtleties of the darkness without taking light away from your art. What can we illuminate for you? ...

If you invest in collectibles, you should also invest in a lighting system that turns their display into an in-home exhibit. From Herend to Waterford, Royal Doulton to Fabergé, Phantom’s display lighting systems will put any collection in its best light. ...

Avoid the unsightly shadows created by traditional art lighting methods on reflective wall surfaces by installing a Phantom Contour projector. What can we light for you? ...

Create dramatic shadows and intricate reflections on glass and crystal decor pieces with Phantom’s recessed cabinet lighting systems. What can we light for you? ...

Phantom’s recessed cabinet lighting systems aren’t just for built-in shelving units – we can illuminate your free-standing and/or antique furniture as well! What can we light for you? ...

Here’s to a brighter year ahead! This original #wulfbarsch painting is illuminated by a Phantom projector with the shutters adjusted to light half of the piece for effect. If your 2020 felt like the right side of this painting, let’s hope your 2021 feels like the left side!! What can we light for you in the new year? ...

Cicero once said that “a room without books is like a body without a soul.” The same could be said for a bookshelf without Phantom cabinet lighting. Give us a call when you’re ready to Illuminate your decorative objects and find titles with ease, all without a visible light fixture. ...

Merry Christmas from the Phantom family to yours!! We wish you all the happiest of holidays!! ...

The world is a canvas, so make yours shine bright with Phantom Lighting. Bring out the truest colors in your artwork with our LED optical framing projector. What can we light for you? ...

If you’re located in Houston and have ever wanted to see a Phantom Contour Projector in action, you’re in luck! Stop by M&M Lighting’s showroom to see the Phantom Difference for yourself! ...

Illuminate your decorative objects with Phantom’s hidden cabinet lighting systems and you’ll see your home in a completely new light! ...

Cove lighting adds elegance to even the most ornate of traditional rooms, yet remains versatile enough to enhance the modernity of a contemporary space. Like music, lighting sets the mood. What can we light for you? ...

The line interaction in this home is phenomenal – no matter where your eye is drawn first, you’ll be led to an intersection of natural form and modern function. Phantom’s cove lighting system enhances the space above the horizon while our recessed LED strip lights line the toe-kicks on the steps at your feet.

Architect: @charlesrstinson
Builder: @windhambuildershouston
Interior Design: @crsinteriorsllc
Electrician: @illuminations_lighting_design
Lighting Products: Phantom Lighting
Photography: @paulcrosbyphoto
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Phantom products are more than just unique, they’re proprietary. Our founder and owner, Tom Kretzschmar, holds several US Patents for the designs of our adjustable cabinet lighting series as well as our optical framing projector. Phantom stands behind its products because we invented them. What can we light for you? ...

Instagram Highlight Landing Pages

Instagram profile highlights are a great place to display important information about your project or business. When you post a story on Instagram, it disappears from user view after 24 hours unless it is saved into a highlight on your profile. These highlights are displayed in tiny circles under your bio and contact information.

Highlights are also perfect for displaying additional information that you can’t fit in your bio or don’t want to display within your feed, like an FAQ or Behind-the-Scenes section. They are also a perfect location for collections of related stories, like from a company event or specific project.

I specialize in making landing pages for Instagram profile highlights containing iconography that fits seamlessly into this format. This way your audience doesn’t waste any time clicking through before they get to the information that you want them to see.